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Unit
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Topics / Key Concepts / Essential Questions
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Standards
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Introduction to Entrepreneurship
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What is an entrepreneur?
Characteristics/Traits of an entrepreneur
Advantages/Disadvantages
Types of Business Ownership
Industries
Start vs. Buy
Franchise
Global Entrepreneurship
Lesson Plans/Ideas
Personal Coffee Cup
Podcasts
Brainstorming/Consensus Building Activity
Communication Activity
Famous Entrepreneurship Project
Create your own Restaurant
Quiz/Exam
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- demonstrate an understanding of the relationship among personal interests, skills and abilities, and career research
- understand the relationship of personal interests, skills, and abilities to successful employment
- demonstrate an understanding of the relationship between the changing nature of work and educational requirements
- understand the relationship of personal choices to future career decisions.
- use academic knowledge and skills in an occupational context, and demonstrate the application of these skills by using a variety of communication techniques (e.g., sign language, pictures, videos, reports, and technology).
- identify basic features of the sole proprietorship, partnership, corporation, and franchise systems, and decide which form of organization would be best for given situations
- contrast the advantages and disadvantages of working for someone else with owning a business
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Business Development
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Business Concepts
Intellectual Property Rights
Industry and Market Analysis
Market Research
Customer Development
Mission Statement
Lesson Plans/Ideas
Testing the Opportunity Activity
Start Food Truck Project (Naming/Logo Development, Decide type of business type)
Review mission statements of other companies
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- use ideas and information to make decisions and solve problems related to accomplishing a task.
- describe the need for data and obtain data to make decisions.
- describe the nature of a business and list the marketplace needs that it satisfies;
- explain how a business's products and services meet the needs of the market;
- list the specific consumers, organizations, or businesses that a company targets or will target;
- explain the competitive advantages that make a business successful;
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Product/Service Development
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Product/Service Development
Product Life Style
Product Item/Line/Mix
BCG Matrix
Lesson Plans/Ideas
Continuation of Food Truck Product
Quiz/Exam
Application Activities for PLC, Product Mix, BCG Matrix
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The student knows elements and processes of product planning. The student is expected to:
- explain the nature and scope of product planning;
- define the term product mix
- identify stages of the product life cycle for business products.
- identify and explain aspects of basic systems that typically function in a business enterprise (e.g., administrative, financial, marketing)
- diagram the components (input, processing, output, feedback) of a typical business system and explain what documents/
materials/products are used in each component (e.g., billing, legal, marketing
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Marketing/Branding
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Marketing Mix
Communications/Promotional Mix
Social Media
- Highlight the importance of social media for branding, marketing, customer engagement, and business growth.
Lesson Plans/Ideas
Podcasts/Video Analysis
Influence Creator Analysis
Food Truck Product Social Media/Marketing Plan/Calendar
Applied Lesson Plan Activities
Quiz/Exam
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The student knows the process for development, implementation, and evaluation of a marketing plan. The student is expected to:
- explain how market penetration strategies contribute to successful marketing;
- apply evaluation strategies to determine the effectiveness of market penetration strategies;
- illustrate the concept of promotional mix;
- use appropriate technology to create promotional materials
- apply evaluation strategies to determine promotional campaign effectiveness
- identify and explain aspects of basic systems that typically function in a business enterprise (e.g., administrative, financial, marketing)
- create product-mix strategies, including branding elements and extended product features, to meet customer needs.
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Ethics
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This unit focuses on understanding ethical considerations in entrepreneurship, including ethical decision-making, social responsibility, and ethical dilemmas in business.
- Definition of ethics, importance of ethical behavior in business.
- Human Resource Management
- Universal HR Legality
- Basic HR Laws
- Ethical Dilemmas in the Workplace
- Corporate Social Responsibility (CSR), Sustainable Business Practices.
- Building Ethical Organizational Culture.
Lesson Plans/Ideas/Assessments
Group discussion on examples of ethical and unethical business practices.
Students brainstorm reasons why ethical behavior is important for entrepreneurs.
Ethical Case Analysis
Quiz/Exam
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- The student understands the importance of a business's social responsibility to society as it relates to shareholders, employees, customers, the community, and the environment. The student is expected to discuss the responsibility of business.
- explain ethical actions in business operations, including ethical considerations in providing information, confidential information, and information appropriate to obtain from a client or another employee
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Finance
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Financial Terminology: revenue/income, expenses, profit, assets, liabilities, equity
Funding/Budgeting for startups
State of the Economy
Types of Consumer Payments/Risks
Overview of Accounting Forms: Cash Flow Statement/ Income Statement/Balance Sheet
Lesson Plans/Activities/Assessments
- Analysis of sample financial statements from real startups.
- Within the Food Truck Assignments students will develop a startup budget for a business idea of their choice. They outline startup costs, operational expenses for the first year, and revenue projections. They present their budget to the class, justifying their financial decisions, forecasting sales, expenses, and cash flow.
- Divide students into teams. Each team receives a set of financial statements (income statement, balance sheet, cash flow statement) for a different company. Teams analyze the statements and prepare a concise presentation highlighting key financial insights. They then pass on their findings to the next team in a relay format until all teams have presented.
- Apply learned material within daily lesson plan activities.
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The student demonstrates and explains financial and accounting terms and forms. The student is expected to:
- explain and define basic accounting functions and terms, including assets and types of assets, cash, accounts receivable, fixed, liquid, and inventory goods on hand;
- identify liabilities and types of liabilities such as accounts payable, long-term debt, and short-term debt;
- calculate owner's equity or net worth;
- evaluate a balance sheet understanding the balance sheet equation (A = L + OE);
- analyze cash flow, income, and balance sheet statements
- evaluate revenues and types of revenues;
- determine expenses and types of expenses;
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Business Plan
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This is the final that will incorporate all aspects of what students have learned throughout the course. They will be able to apply all of their knowledge into a real, working business plan. Reiteration of all tasks, terminology and knowledge base will be reviewed in order to assure students understanding of what and how to develop a professional business plan
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The student identifies the importance of a well-written business plan. The student is expected to:
- identify the need for and the characteristics of a well-orchestrated business plan;
- research business plan outlines, resources, and templates; and
- create and present a well-orchestrated business plan and critically explain the contents.
The student explains and demonstrates how to meet the needs of a growing organization. The student is expected to:
- describe the role of operations and organization in a growing business; and create an organizational chart that defines the structure of a company.
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